Resume

I work as a Social Media Specialist with experience managing content strategy and execution across Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest, WhatsApp Broadcast, and YouTube Community. My responsibilities include content planning, editorial calendar management, scriptwriting, video recording, content publishing, community management, and performance analysis.

I have experience recording and editing videos using Adobe Premiere Pro, creating engaging short-form content based on storytelling, platform best practices, and current trends. I also create accessible and inclusive content in Brazilian Sign Language (Libras), helping make digital content more accessible to diverse audiences.

My work includes researching trends, identifying content opportunities, and creating daily content that aligns with audience interests and organizational goals. I monitor analytics, evaluate content performance, and provide data-driven recommendations to support continuous audience growth.

Additionally, I manage online communities by responding to comments, direct messages, and audience interactions while maintaining a consistent and uplifting brand voice. I also provide real-time event coverage, creating and publishing content during conferences, special events, and other live activities while collaborating closely with social media, design, and video teams.